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Your go-to Small Business Product directory

Shop great products from small australian businesses.

Australian made products

made with love from local businesses

Frequently adding new products

Generating smiles & sales for small businesses

Find what you love while uplifting Australian entrepreneurs.

Connect, shop, and support local businesses effortlessly with Support Small Business Australia. Our online directory brings together a curated collection of fashion, accessories, homewares, craft & stationery products, personal care products, skincare, beauty products, food, beverages, pet supplies and more. 

Unlike traditional online stores, we don’t handle purchases on our platform. Instead, we provide direct links to each small business’s website, allowing them to reap the full benefits of every sale. No middleman, no fees—just a seamless connection between shoppers and the products they desire.

Our mission is simple: make it easier for customers like you to find exceptional products while boosting brand awareness for the small businesses we champion. We’re not here to stock or ship products, nor do we meddle in customer interactions. Our focus is on empowering you to explore, discover, and support the incredible diversity of small businesses across Australia.

Join us in celebrating local entrepreneurship, making a difference, and uncovering hidden treasures. Support Small Business Australia—the gateway to an enriching shopping experience that leaves a lasting impact on small businesses nationwide.

Behind the brand

Getting to know the talented small business owners behind the products on Support Small Business Australia.

Rosalind from House of April

Meet Rosalind from House of April Hair 👋 Rosalind is a hairdresser with over 17 years of experience in the industry. When Covid hit in 2020, Rosalind made the tough decision to close her salon doors to reduce overheads and protect her staff and vulnerable clientele. She instead decided to fill a gap in the market for salon-quality Australian-made and owned hair products! House of April products are inspired by the Australian bush and are sulphate and paraben-free, with organic ingredients.

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Liz from Lil’Bit Better

Meet Liz from Lil’Bit Better 👋 After working in sales and marketing for nearly 20 years, Liz decided to take the plunge to ditch life behind a desk and do something she was genuinely passionate about. She had always dabbled in making her own lotions, potions, cleaning products and herbal remedies and thought, “Why not put my powers to good use while helping the environment?” Boom! Lil’Bit was born. It’s now almost been six years and she hasn’t looked back!

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Elena from Sand and Fire Designs

Introducing Elena from Sand and Fire Designs 👋 Sand and Fire Designs creates jewellery and homewares with a strong connection to the land. Elena has a PhD in poetry and kindly writes a handwritten poem to include with each order.

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what’s important to us?

Supporting local communities

Supporting small businesses generates economic growth, creates jobs, fosters a sense of community, adds uniqueness and diversity, and promotes sustainability. By rallying behind local entrepreneurs, you contribute to the overall well-being and prosperity of your community.

helping entrepreneurs thrive.

Hidden within the vibrant Australian small business community lies a treasure trove of extraordinary talent waiting to be discovered. Whether it's a labor of love or a full-fledged entrepreneurial endeavor, we are committed to empowering these visionaries by providing a platform to showcase their products. Our mission is to unlock the potential of these entrepreneurs, enabling them to carve out more rewarding professional paths, achieve financial prosperity, and ignite a local economic renaissance.

reducing our environmental impact.

When a small business joins our community, they confirm that their products are proudly Australian-made, while adhering to our sustainability criteria. For us, sustainable practices encompass creating products in ethical and lawful workplaces, where both workers and the environment are respected. We celebrate businesses that actively seek to minimise their ecological footprint, crafting recyclable, reusable, or compostable products. Moreover, they employ eco-friendly delivery and packaging methods, aiming to reduce overconsumption, waste, and pollution.

allowing customers to find and sort products easily.

Our intuitive platform goes beyond mere location and price filters. We've empowered you to align your choices with your values as a discerning consumer. Uncover products that resonate with your ethical, sustainable, or socially responsible preferences, and let your purchases reflect what truly matters to you.

keeping money in our local community.

When you choose to shop locally, a significant portion of your money stays within the community. Small businesses often source their products and services locally, supporting other local suppliers and fostering a cycle of economic growth. Moreover, small businesses are more likely to create job opportunities within the community. By supporting them, you contribute to local employment, helping to reduce unemployment rates and create a stronger, more resilient workforce.

Discovering Unique Treasures Made with Love in Australia

Leave behind the impersonal mass production of large corporations and embrace the charm of handcrafted goods. Our curated selection showcases products that are lovingly made by local artisans in small batches or as exquisite one-of-a-kind creations.

boosting the visibility of local businesses.

Amidst COVID-19's impact on markets, Support Small Business Australia emerged as a lifeline for local businesses. By bringing together their products on our website, we ensured wider visibility and sales, compensating for restricted or closed physical markets. We championed small businesses, expanding their reach and brand recognition to a larger audience. Our digital platform became a beacon of hope, enabling customers to discover great products without the limitations imposed by the pandemic. Together, we triumphed over adversity, connecting passionate entrepreneurs with a community eager to support them, forging a path towards a brighter future.

first time?

Hey there! 😊 I’m Emma, the brains behind the Support Small Business Australia Directory. 🇦🇺

With a background in graphic and web design, I created this website to make it easier for customers to discover amazing goodies from our awesome local small businesses. 💼🌟

I love supporting small businesses, so I thought, why not create a space that helps me and other like-minded customers do just that? 🙌

This website is my little passion project, crafted during my free time. However, I’m all ears when it comes to making things even better for our customers and small business owners, so if you’ve got any ideas, I’d love to hear them! 🗣️👂

Thanks a million for popping by, and happy browsing! 🛍️🎉