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About us

Uniting shoppers with great products from small Aussie businesses.

your go-to online directory, connecting shoppers with exceptional products from small Australian businesses.

Welcome to Support Small Business Australia. Whether you’re searching for fashion, accessories, homewares, craft & stationery products, personal care products, skincare, beauty products, food, beverages, pet supplies or more, we’ve got you covered.

Our user-friendly platform allows you to easily sort and filter products based on your interests, values, and budget. Explore our curated catalogue and discover the finest offerings from passionate local entrepreneurs across the country.

Unlike traditional online stores, we take pride in redirecting users straight to the websites of small businesses to make their purchases. By doing so, we ensure that these businesses enjoy all the benefits of each sale. We don’t stock or ship products, nor do we interfere with customer interactions. Our sole focus is to facilitate seamless connections between shoppers and small businesses.

Support Small Business Australia is more than just a directory; it’s a catalyst for growth, amplifying brand awareness and empowering small businesses to thrive. Join us in supporting local entrepreneurship and enjoy a rewarding shopping experience that uplifts Australian businesses.

Shop local, support small businesses, and experience the best of Australian products at Support Small Business Australia today.

How it works for small Businesses

1. Small local businesses that meet our eligibility criteria join our website to showcase their products to a wider audience.

2. Upon registration, users gain access to their member dashboard, where they can submit the products they want to feature.

3. We review each product submission, ensuring quality and adherence to our standards.

4. We curate and upload the products onto our website, ready to be discovered. Each product listing guides customers to the small business’s website. There, they can enjoy a delightful shopping experience, directly supporting the small business’s success.

all businesses need to meet the following eligibility criteria to list their products:

Three benefits for small businesses

increased visibility among customers that want to shop local.

Consumers visit our site to discover an extensive array of products meticulously sourced from small Australian businesses. Our directory presents a diverse marketplace catering to every taste and need, from fashion and homewares to beauty and gourmet delights.

we link directly to the small business to purchase.

With a commission-free approach, we empower customers to engage directly with the businesses they adore. There are no intermediaries or extra feesโ€”just a seamless path to supporting the small business.

businesses maintain total control over their products.

By linking directly to the business' online store, we ensure that small businesses retain complete control over product pricing, shipping methods, and customer communications. With total control in the hands of the business owners, they can confidently showcase their unique offerings while maintaining their individuality and brand identity.

how it works for customers

Customers can explore the website to discover and support new small businesses while finding products they love. Similar to popular online marketplaces, they have access to an extensive catalog where they can sort and filter items based on their values and specific requirements.

Customers have the flexibility to sort products by price, product category, brand, and apply specific filters such as ‘vegan’, ‘First Nations owned’, ‘made from recycled materials’, or ‘use sustainable packaging’ to align with their preferences.

Once customers find a product of interest, a simple click redirects them to the small business’s website to complete the purchase. This ensures that customers know the small retailer is benefiting directly from the sale.

In this way, customers can enjoy the satisfaction of supporting small businesses, while having a personalized and seamless browsing experience. Join the community in discovering unique products, supporting entrepreneurship, and making a positive impact through every purchase.

why customers can have confidence in us:

whatโ€™s important to us?

Supporting local communities

Supporting small businesses generates economic growth, creates jobs, fosters a sense of community, adds uniqueness and diversity, and promotes sustainability. By rallying behind local entrepreneurs, you contribute to the overall well-being and prosperity of your community.

helping entrepreneurs thrive.

Hidden within the vibrant Australian small business community lies a treasure trove of extraordinary talent waiting to be discovered. Whether it's a labor of love or a full-fledged entrepreneurial endeavor, we are committed to empowering these visionaries by providing a platform to showcase their products. Our mission is to unlock the potential of these entrepreneurs, enabling them to carve out more rewarding professional paths, achieve financial prosperity, and ignite a local economic renaissance.

reducing our environmental impact.

When a small business joins our community, they confirm that their products are proudly Australian-made, while adhering to our sustainability criteria. For us, sustainable practices encompass creating products in ethical and lawful workplaces, where both workers and the environment are respected. We celebrate businesses that actively seek to minimise their ecological footprint, crafting recyclable, reusable, or compostable products. Moreover, they employ eco-friendly delivery and packaging methods, aiming to reduce overconsumption, waste, and pollution.

allowing customers to find and sort products easily.

Our intuitive platform goes beyond mere location and price filters. We've empowered you to align your choices with your values as a discerning consumer. Uncover products that resonate with your ethical, sustainable, or socially responsible preferences, and let your purchases reflect what truly matters to you.

keeping money in our local community.

When you choose to shop locally, a significant portion of your money stays within the community. Small businesses often source their products and services locally, supporting other local suppliers and fostering a cycle of economic growth. Moreover, small businesses are more likely to create job opportunities within the community. By supporting them, you contribute to local employment, helping to reduce unemployment rates and create a stronger, more resilient workforce.

Discovering Unique Treasures Made with Love in Australia

Leave behind the impersonal mass production of large corporations and embrace the charm of handcrafted goods. Our curated selection showcases products that are lovingly made by local artisans in small batches or as exquisite one-of-a-kind creations.

boosting the visibility of local businesses.

Amidst COVID-19's impact on markets, Support Small Business Australia emerged as a lifeline for local businesses. By bringing together their products on our website, we ensured wider visibility and sales, compensating for restricted or closed physical markets. We championed small businesses, expanding their reach and brand recognition to a larger audience. Our digital platform became a beacon of hope, enabling customers to discover great products without the limitations imposed by the pandemic. Together, we triumphed over adversity, connecting passionate entrepreneurs with a community eager to support them, forging a path towards a brighter future.

first time?

Hey there! ๐Ÿ˜Š I’m Emma, the brains behind the Support Small Business Australia Directory. ๐Ÿ‡ฆ๐Ÿ‡บ

With a background in graphic and web design, I created this website to make it easier for customers to discover amazing goodies from our awesome local small businesses. ๐Ÿ’ผ๐ŸŒŸ

I love supporting small businesses, so I thought, why not create a space that helps me and other like-minded customers do just that? ๐Ÿ™Œ

This website is my little passion project, crafted during my free time. However, I’m all ears when it comes to making things even better for our customers and small business owners, so if you’ve got any ideas, I’d love to hear them! ๐Ÿ—ฃ๏ธ๐Ÿ‘‚

Thanks a million for popping by, and happy browsing! ๐Ÿ›๏ธ๐ŸŽ‰