Tell us a little about yourself 👋
Hi I’m Sophie, the founder of S Y L F A A E. I am from Melbourne/Naarm, where I create my jewellery in my little home studio. I am also an artist and vegan, and care very much about issues such as waste, sustainability and equality. When I am not creating in my studio, I love immersing myself in nature and hanging out with my doggos.
When did you launch your business? 🚀
I launched S Y L F A A E in early 2021. Whilst life slowed the development of my jewellery practice for a while, the lockdowns due to the Covid pandemic gave me the window of opportunity to focus on seriously building my own business, and get to where I am today.
What makes your products unique? 🤔
My jewellery is quite textural and organic in quality, which is unlike the more rigid aesthetics of traditional jewellery styles. My work is inspired by forms found within nature, the spirituality and mystery of magic, and the unique beauty of the imperfect. I wanted to create a balance of these three elements, and handcraft a collection of pieces to accompany you in all walks of life.
Additionally, I am really conscious about my footprint as a business, so I have taken steps to minimise waste as much as I can. I only source materials locally, use recycled and eco-friendly materials wherever possible, and make my pieces in small batches or made-to-order.
What was the inspiration behind launching your business? ✨
S Y L F A A E was born through finding a love of jewellery making when I was studying fine art at university, and exploring a variety of different modes of making. After completing some short courses in jewellery, I knew that this was a journey and career that I wanted to pursue, as I could channel my creative flair whilst still incorporating sustainable practices.
What does a typical day look like for you? ⏰
Every day is different, which I love. I can be designing new styles, creating molds to be cast, finishing and polishing pieces, or just doing some accounting. The great thing about running your own small business is that it doesn’t have to be typical!
What has been the most challenging part of running your business?
Juggling several different responsibilities simultaneously can be quite daunting, especially when you are still learning how everything works and finding your rhythm. There’s a lot of learning, which is great but also a bit scary! That being said, I have gained so many new skills from running my own small business, and I am so grateful for that.
What are your top 3 tips for small business owners for running their business? 📝
1. Believe in yourself. It can be super intimidating putting yourself out there – trust me I know, I am still trying to do this! Ultimately, you just need to be your own cheerleader and remember how capable you are.
2. Make lists. It works wonders to have a visual reminder of everything you need to get done, and you can also prioritise tasks. Plus it also feels so satisfying ticking a box off when you’ve completed something!
3. Remember that things take time. Things can especially be uncertain right now, but with growing a business you just have to roll with the process and remember that it isn’t a race. You’ve got this.
What are your business goals for the future? 🎉
I am still in the early stages of my business, so growing S Y L F A A E in general and getting my name out in the community more would be absolutely amazing. I also intend to release a few more new styles this year and do a few markets too.